Trends Report

Brief: Use Personas To Shape Mobile Architecture And Strategy

Persona Analysis Should Be Part Of Your Architecture Toolkit

October 14th, 2014
Pamela Heiligenthal, null
Pamela Heiligenthal
With contributors:
Elizabeth Cullen , Alex Cullen

Summary

Mobile projects move at the speed of light to deliver internal and consumer-facing applications. Many of these projects are successful, but others are epic failures. The frequent root causes are misunderstood, ambiguous, or missing non-functional requirements, such as the scalability of back-end integrations. Enterprise architecture (EA) professionals who are looking at a company's mobility initiatives from a cross-enterprise perspective must help project teams capture the right requirements and use those requirements to shape the enterprise's mobile architecture and strategy. Using personas, a customer experience design technique, is an effective way to uncover non-functional requirements which the architecture must address. This report describes how personas can be a valuable element of your architecture toolkit.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.