Brief: Vendors Scramble To Enable Contextual Mobile Moments
Opening Up Access To Legacy Systems Isn't Enough To Close The Engagement Gap
July 9, 2014
Why Read This Report
The rising expectations of your most valuable customers demand contextual mobile experiences. Delta Air Lines got this right by proactively serving next-step options to customers whose flights were canceled. Doling out systems data to a mobile app won't be enough; companies need to integrate situational context and operational data coming from mobile devices and systems of automation. Few companies achieve the results they seek because the architectural requirements to marry multiple internal and external systems are complex and the landscape of vendor solutions is fragmented and confusing. This report examines how different groups of vendors extend their capabilities to compete in the arms race to deliver contextual mobile apps and provides guidance for CIOs on managing the myriad solutions entering their organizations.
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Table of Contents
- Contextual Mobile Apps Have Complex Technical Requirements
- Vendors Extend Services To Help You Deliver Contextual Mobile Apps
- Integrate Point Solutions For Quick Wins In Mobile Engagement
WHAT IT MEANS
- The Battle To Enable Context-Dependent Apps Will Intensify
- Supplemental Material
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