Best Practice Report

Brief: Venture Capital Inflow To PPM Vendors Indicates Market Growth

New Investment Means New Opportunities For Companies To Bring Visibility To Planning And Execution

March 19th, 2014
Margo Visitacion, Vice President, Principal Analyst
Margo Visitacion Vice President, Principal Analyst
Alex Cullen, null
Alex Cullen
With contributor:
Abigail Komlenic

Summary

In 2013 and 2014, three project portfolio management (PPM) vendors, Planview, AtTask, and Changepoint, as well as task management (TM) vendor Wrike announced they were taking on investment from venture capital firms. This sharp rise in outside investment activity indicates that the PPM market is poised for much-needed expansion. Companies want tools that provide visibility into planning and managing initiatives while being flexible enough to adapt to the different ways people work and collaborate. Venture backing usually means changes for the company being backed, which may raise a red flag for potential customers. However, these recent investments have definite upsides. The vendors involved have long, successful track records but have lacked the size to tackle a larger portion of an underserved market. Capital investment enables them to expand the needed features that support the way today's information-driven companies work.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.