Save or Share this Report

For B2C Marketing Professionals

Brief: What Salesforce Wear Means For Marketers

Salesforce.com Supports The Enterprise But Underplays Marketing Potential

July 16, 2014

Primary author headshot

Authors

Why Read This Report

While interest in wearables is high among consumers, the adoption rate is still too low for most marketers to take notice. But wearables are now a "when," not an "if" — a mass-market product category that marketing leaders must take serious note of. In June 2014, salesforce.com released Salesforce Wear, which is the most significant wearables release for marketers so far. This report will tell you how Wear heralds a new competency in data and design for marketers.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase