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For B2C Marketing Professionals

Brief: What Salesforce Wear Means For Marketers Supports The Enterprise But Underplays Marketing Potential

July 16, 2014

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Why Read This Report

While interest in wearables is high among consumers, the adoption rate is still too low for most marketers to take notice. But wearables are now a "when," not an "if" — a mass-market product category that marketing leaders must take serious note of. In June 2014, released Salesforce Wear, which is the most significant wearables release for marketers so far. This report will tell you how Wear heralds a new competency in data and design for marketers.

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