Report

Brief: B2B Content Fails The Customer Engagement Test

Stories, Narrative, And Video Help Shift The Focus To Customers
December 8th, 2014
With Contributors:
Peter O'Neill
Elizabeth Perez
and Ryan Trafton

Summary

Engaging content can mean the difference between creating a business opportunity and losing to a competitor. Nowhere is the struggle to produce compelling business-to-business (B2B) content more evident than on corporate websites: When 26 out of 30 fail t

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