Report

Brief: Enterprise Social Listening Best Practices In Asia Pacific

How Advanced Firms Apply Social Intelligence To Drive Marketing Success
June 9th, 2016
With Contributors:
Samantha Ngo
and Bill Nagel

Summary

B2C marketing professionals in Asia Pacific apply social listening mainly as a tactic within the confines of reputation monitoring and competitive intelligence. While this approach served them well when social was new, it's increasingly outdated. As more

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