Trends Report

Brief: High-Performance Digital Marketing Programs Deliver Clear Business Outcomes

Key Takeaways From Forrester's Digital Marketing Awards China

February 27th, 2016
With contributors:
Frederic Giron , Luca S. Paderni , Flora Zhang , Bill Nagel


In December 2015, Forrester introduced the Digital Marketing Awards China in partnership with the China chapter of the CMO Club. The goal: Inspire Chinese marketers by highlighting innovative approaches to and best practices for digital marketing. The three B2C marketing winners weren't just creative and engaging; they also delivered significant business outcomes for their brands. B2C marketers should read this brief to discover what best practices successful firms apply in their top-performing digital marketing programs.

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