Report

Brief: Loyalty Program Members Give Brands Higher Customer Experience Index Scores

August 7th, 2015
With Contributors:
Michael Gazala
Kyle Steinhouse
and Peter Harrison

Summary

Many loyalty programs include perks that are designed to give a firm's best customers a differentiated experience. But do they deliver? In this brief, we answer that question by comparing the Customer Experience Index (CX Index™) scores given by loyalty p

Want to read the full report?

This research is not available for purchase at this time.

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.