Trends Report

Brief: Six Ways To Add Speed And Scale To Customer Insights

May 17th, 2016
TC
Tony Costa
DC
Dylan Czarnecki
With contributors:
John Dalton , Deanna Laufer , Kara Hartig

Summary

Customer research through surveys and qualitative studies is the most common approach to learn more about customers. However, these efforts can be time-intensive and expensive. This report describes fast and scalable ways for customer experience (CX) professionals to get customers directly involved in shaping business decisions and development efforts.

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