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For B2C Marketing Professionals

Broadcasters And Networks Are Publishers In 2017, Along With Traditional Creators Of Content

But Marketers Aren't

December 15, 2016

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Why Read This Report

Brand marketers want to connect to their target audiences and best prospects in controlled and complementary contexts. But the current buying environment blurs the distinctions between publishers, platforms, marketers, and more. What's a B2C marketing professional to do? Read this report to learn Forrester's definition of a publisher and why the distinction matters.

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Table of Contents

  • Marketers: There's A Difference Between Publishers And Platforms
  • "Publisher" Means More Than Just Print Or Text
  • Recommendations

  • Apply Quality And Control Filters Across All Marketing Channels
  • Supplemental Material
  • Related Research Documents