Save or Share this Report

For B2C Marketing Professionals

Build A Data Privacy Organization That Balances Marketing Innovation And Customer Expectations

Organization: The Customer Trust And Privacy Playbook

September 13, 2019

Authors

Playbook icon

This is the Organization report in The Customer Trust And Privacy Playbook For 2019.

Why Read This Report

How companies handle and protect consumer data privacy is more than a compliance issue: It's a competitive differentiator. As a result, firms need to develop a cohesive privacy strategy and program, one in which B2C marketing leaders must actively participate. This report outlines the capabilities necessary to build a comprehensive consumer data privacy program, with an emphasis on the roles that marketing and business strategy leaders must play. This is an update to a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • To Innovate With Data, Marketers Must Play A Role In Protecting It
  • Four Privacy Organization Models Tap Marketing Differently
  • Successful Privacy Working Groups Are Multifunctional By Design
  • Recommendations

  • Take A Lead Role On Your Firm's Privacy Committee
  • Related Research Documents

Recommended Research