Build A Mobile Engagement Dashboard

May 9th, 2013

Simon Yates

With contributors:

Summary

Mobile will touch and change everything in your business — from the way your sales reps use catalogs on iPads to engage customers at the point of sale to the way your finance team empowers your workforce to efficiently collect, submit, and track expenses on a smartphone. Because mobile affects business outcomes and staff as well as processes and technology, you need a simple way to communicate to all stakeholders in the language they understand: metrics. This report introduces a mobile engagement dashboard based on: 1) business metrics to keep the focus on what matters; 2) strategy and execution metrics to communicate progress and sustain momentum; 3) architecture and development metrics to track the changing technology landscape; and 4) adoption and use metrics to monitor success and hone in on the right next features. We bring this dashboard to life with an example from a sales enablement application.

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This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.