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For CMO Professionals

Build Your Army Of Brand Advocates From Across The Enterprise

May 20, 2013

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Authors

  • By Tracy Stokes
  • with David M. Cooperstein,
  • Alexandra Hayes

Why Read This Report

Forrester's research with senior marketing leaders shows that enterprisewide commitment and engagement are critical to successfully building a brand in the 21st century. But this is also marketers' biggest brand building challenge. It is a new mindset that embeds the brand into the fabric of the enterprise, resulting in a superior and consistent customer experience. In this report, chief marketing officers (CMOs) will learn how to engage their employees through a three-step framework that excites, educates, and enrolls the entire enterprise to become an unbeatable army of brand advocates.

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