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For CMO Professionals

Build Your Army Of Brand Advocates From Across The Enterprise

May 20, 2013

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  • By Tracy Stokes
  • with David M. Cooperstein,
  • Alexandra Hayes

Why Read This Report

Forrester's research with senior marketing leaders shows that enterprisewide commitment and engagement are critical to successfully building a brand in the 21st century. But this is also marketers' biggest brand building challenge. It is a new mindset that embeds the brand into the fabric of the enterprise, resulting in a superior and consistent customer experience. In this report, chief marketing officers (CMOs) will learn how to engage their employees through a three-step framework that excites, educates, and enrolls the entire enterprise to become an unbeatable army of brand advocates.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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This report is available for individual purchase ($499 USD).