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For Application Development & Delivery Professionals

Building A Mobile Business Case: It's A Steep Climb

Business Case: The Mobile App Development Playbook

August 31, 2017

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This is the Business Case report in The Mobile App Development Playbook For 2017.

Why Read This Report

Mobile app development may seem inexpensive, but it's not. While there are low-cost development tools and frameworks, apps require ongoing support and updates, and labor costs are high. Moreover, the cost of app development is a drop in the bucket compared with the cost of powering apps through infrastructure that taps into real-time information and services. Application development and delivery leaders must carefully plan a business case that captures the benefits, total costs, and risks of mobile development. This report lays out the steps in that process.

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Table of Contents

  • Disrupting A Business With Mobile Is A Daunting Climb
  • Create A Business Case Tailored To The Stage Of The Climb
  • Use The Business Model To Assess If The Climb Is A Go
  • Recommendations

  • It's About Your Team's Journey, Not A Shared Destination
  • How Forrester Can Help

  • Utilize Forrester's TEI Methodology To Build Your Business Case
  • Supplemental Material
  • Related Research Documents

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