Trends Report

Building An Effective Lending Web Site Starts With Understanding Borrowers

October 22nd, 2008
Brad Strothkamp, null
Brad Strothkamp

Summary

Forrester just published a report to help financial service marketing leaders understand how consumers choose a mortgage and home equity lender. The report highlights the affect the current lending crisis has had on that choice. This report is also critical for eBusiness and channel strategy professionals: The basis for building an effective lending Web site is understanding what motivates shoppers.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.