Building An Effective Lending Web Site Starts With Understanding Borrowers
October 22, 2008
Why Read This Report
Forrester just published a report to help financial service marketing leaders understand how consumers choose a mortgage and home equity lender. The report highlights the affect the current lending crisis has had on that choice. This report is also critical for eBusiness and channel strategy professionals: The basis for building an effective lending Web site is understanding what motivates shoppers.
This document is not available for individual purchase. Become a client to get access to this document and more Forrester research, aligned to leadership roles across business and technology management.
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