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For eBusiness & Channel Strategy Professionals

Building An Effective Lending Web Site Starts With Understanding Borrowers

October 22, 2008

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  • By Brad Strothkamp

Why Read This Report

Forrester just published a report to help financial service marketing leaders understand how consumers choose a mortgage and home equity lender. The report highlights the affect the current lending crisis has had on that choice. This report is also critical for eBusiness and channel strategy professionals: The basis for building an effective lending Web site is understanding what motivates shoppers.

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