Trends Report

Building An Innovation Team

Three Approaches To Participation

December 23rd, 2008
CC
Cindy Commander
With contributors:
Jaap Favier , Erik Hood

Summary

Driving innovation within the organization requires focus on culture, team, process, and insights. Looking deeper at building the innovation team, marketers can adapt and combine three main archetypes: 1) a marketing innovation team; 2) a cross-business growth and innovation team; and 3) a customer community innovation team.

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