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For B2B Marketing Professionals

Building The Business Case For A Modern Sales Enablement Toolset

Business Case: The Sales Enablement Playbook

November 6, 2019

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Why Read This Report

B2B organizations that want to transform experiences for buyers, sellers, and marketers must look beyond CRM to modern enablement tools. Leveraging Forrester's Total Economic Impact™ (TEI) framework, this report looks holistically at three tools — sales engagement (SE), sales enablement automation (SEA), and sales readiness (SR) — that are rapidly becoming foundational to the 21st century sales enablement tech stack and helps B2B business leaders understand the tools' economic impact on their organizations.

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Table of Contents

  • Investing In A Modern Enablement Toolset Delivers Big Benefits
  • A Good Business Case Has Four Key Elements
  • Analysis Shows A Modern Enablement Toolset Delivers Profound ROI
  • Recommendations

  • Act Now To Ensure Competitive Advantage
  • Supplemental Material
  • Related Research Documents

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