Save or Share this Report

For Enterprise Architecture Professionals

Building The Business Case For Master Data Management

MDM Projects Should Start By Aligning With Key Business Drivers

May 30, 2008


  • By Rob Karel,
  • R "Ray" Wang
  • with Kyle McNabb,
  • Norman Nicolson

Why Read This Report

Most information and knowledge management (I&KM) professionals today understand the value that a master data management (MDM) strategy could bring to their organizations. But many often fail to secure the necessary prioritization, resources, and funding to get started. Building a business case for MDM is often more challenging than other technology initiatives, such as enterprise resource planning (ERP) implementations or business intelligence consolidation initiatives, which often provide transparent efficiencies and cost savings. MDM, by definition, supports other technology and business process investments and does not in and of itself return business value. When building a business case for MDM, I&KM pros should paint the relationship between the proposed MDM solution and how it supports strategic business objectives related to increasing revenue, reducing costs, and mitigating risk.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).