Report

Building The Business Case For A Modern Sales Enablement Toolset

November 6th, 2019
With
Jacob Basseches
and Kara Hartig

Summary

This report uses Forrester’s Total Economic Impact™ (TEI) framework to describe sales engagement (SE), sales enablement automation (SEA), and sales readiness (SR) tools and outlines their economic impact on B2B organizations.

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.