Business Case Report

Building The Business Case For A Modern Sales Enablement Toolset

November 6th, 2019
Caroline Robertson, null
Caroline Robertson
With contributors:
Dean Davison , Jacob Basseches , Kara Hartig


The benefits from a modern enablement toolset are numerous and cross-departmental. Marketers, reps, sales leaders, and buyers all benefit from a more effective and efficient buying cycle. This report uses Forrester’s Total Economic Impact™ (TEI) framework to describe sales engagement (SE), sales enablement automation (SEA), and sales readiness (SR) tools and outlines their economic impact on B2B organizations.

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