Forecast Report

By 2024, 57.5 Million EU-5 Households Will Have Smart Speakers

Regional As Well As National Factors Will Drive Europe's Smart Home

January 6th, 2020
With contributors:
Reineke Reitsma , Sanjeev Kumar , Patrick Carroll

Summary

Consumer awareness of the smart home is increasing in Europe as Amazon and Google expand the reach of their virtual assistant offerings. Our new smart home forecast sizes six main categories: smart speakers, automated utilities, home security systems, smoke and carbon monoxide systems, connected speakers, and others. The forecast covers five countries in the region: the UK, Germany, France, Italy, and Spain. It discusses in detail the drivers and inhibitors of smart home adoption, both overall and at the category level across these key markets.

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With
Reineke Reitsma
Sanjeev Kumar
and Patrick Carroll