Trends Report

CE Purchase Plans: Converting On-The-Fencers To Buyers In An Economic Downturn

February 18th, 2009
NS
Nathan Safran
With contributors:
Dan Wilkos , Ian Fogg , Patti Freeman Evans

Summary

Despite the economic downturn, the vast majority of US online consumers in the market for consumer electronics (CE) devices will choose to delay their purchase or select a cheaper product rather than decide against the purchase. Laptops, HDTVs, and digital cameras are the most resilient CE devices in the current economic downturn, while Internet-connected set-top boxes, DVRs, and home audio systems are the most vulnerable. Consumer product strategists and retailers must adopt strategies to convert delayers into purchasers by helping them justify the nonessential CE purchase.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.