Trends Report

CIOs: Use CX Principles To Improve Your IT Brand

Improved EX Will Give IT The Business Support It Needs To Excel

March 9th, 2018
Matthew Guarini, VP, Sr Research Director
Matthew Guarini VP, Sr Research Director
Nate Meneer, null
Nate Meneer
With contributors:
Bobby Cameron , Chris Gallacher , Benjamin Preston , Karen Rubenstrunk , David Murphy , Alyssa Danilow , Andrew Reese

Summary

IT teams are always looking for ways to improve. Traditional efforts like service management and process design can help improve the way IT delivers services, but these initiatives alone are not guaranteed to target the pain points of IT stakeholders. CIOs must champion an outside-in approach by adapting the strategies of customer experience (CX) to engage and empathize with IT’s internal customers: employees. Read this report to learn how CIOs can successfully implement CX principles within their IT organizations.

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