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For Application Development & Delivery Professionals

CRM Sales Automation Software For Every User

The Ecosystem Of Software Products Intent On Enabling Your Sales Teams Has Grown

July 29, 2015

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Why Read This Report

Sales organizations have traditionally used CRM sales force automation (SFA) software to track leads and opportunities and manage contacts, accounts, pipeline, and forecasts to increase the sales team's efficiency and effectiveness. However, these core SFA capabilities do not support the needs of the modern buyer who demands streamlined, yet personalized, interactions over a range of increasingly digital, self-service, and mobile touchpoints. This report helps application development and delivery (AD&D) professionals navigate the current ecosystem of sales automation applications that extend the power of core SFA.

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Table of Contents

  • Sales Teams Must Align To Customer Demands
  • An Ecosystem Now Surrounds Core Sales Force Automation
  • RECOMMENDATIONS

  • Watch Out For Overlapping Solutions
  • Supplemental Material
  • Related Research Documents

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