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For B2C Marketing Professionals

Can't Pay, Won't Pay: Why Paid Digital Content Isn't Working

Use SPARC To Create Digital Content Experiences That Users Will Pay For

February 17, 2011

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Why Read This Report

Sales of paid digital content have stalled, although consumer demand for many services is still growing. Despite a clear and profound shift in the way we access and consume media content, traditional content providers have, on the whole, failed to adapt their products to meet consumer needs. Social media, exemplified by Facebook, has changed the way Internet users engage with content: They now expect an interactive, engaged, and connected digital content experience — and, according to our surveys, they are willing to pay for it. Radical product innovation is required to build customer-centric premium digital content experiences. We have to add SPARC: Content must be social, participative, accessible, relevant, and connected.

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Table of Contents

  • The Paid Content Market Is Failing To Meet Consumer Demands
  • RECOMMENDATIONS

  • Put "SPARC" Into Your Digital Products To Engage Paying Consumers
  • WHAT IT MEANS

  • Access, Convenience, And The Total Experience Are The Future Of Paid Content
  • ALTERNATIVE VIEW

  • Paid Content Will Always Be Niche, So Charge More For Better Service
  • Supplemental Material
  • Related Research Documents

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