Can't Pay, Won't Pay: Why Paid Digital Content Isn't Working
Use SPARC To Create Digital Content Experiences That Users Will Pay For
February 17, 2011
Why Read This Report
Sales of paid digital content have stalled, although consumer demand for many services is still growing. Despite a clear and profound shift in the way we access and consume media content, traditional content providers have, on the whole, failed to adapt their products to meet consumer needs. Social media, exemplified by Facebook, has changed the way Internet users engage with content: They now expect an interactive, engaged, and connected digital content experience — and, according to our surveys, they are willing to pay for it. Radical product innovation is required to build customer-centric premium digital content experiences. We have to add SPARC: Content must be social, participative, accessible, relevant, and connected.
Already a Client?
Log in to read this document.
Become a Forrester Client
Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- The Paid Content Market Is Failing To Meet Consumer Demands
- Put "SPARC" Into Your Digital Products To Engage Paying Consumers
WHAT IT MEANS
- Access, Convenience, And The Total Experience Are The Future Of Paid Content
- Paid Content Will Always Be Niche, So Charge More For Better Service
- Supplemental Material
- Related Research Documents
Music Release Windows: The Product Innovation That The Music Business Can't Do Without
September 4, 2009 | Mark Mulligan
Taking Digital Music To The Mainstream: The Music Product Features For The Living Room
November 6, 2009 | Mark Mulligan
Music Product Manifesto: The Product Features That Will Save Recorded Music
September 29, 2009 | Mark Mulligan