Case Study

Case Study: ADT Improves Interactive Marketing Decision-Making By Using Dashboards

November 4th, 2011
Ari Osur, null
Ari Osur
With contributors:
David Truog , Elizabeth Komar

Summary

We spoke with Frank Rivera, director of digital marketing at ADT Security Services, about how his team developed dashboards to make better data-driven decisions. Working with agencies BGT Partners and Razorfish, ADT has used dashboards to gain clearer visibility into the interactive marketing program's campaign-level performance as well as its impact on sales. This report outlines ADT's dashboard initiative and describes its impact on the company's ability to put key performance indicators (KPIs) in the hands of management and make the case for additional interactive marketing budget.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.