Case Study

Case Study: American Cancer Society Tackles Mobile Search Marketing

March 29th, 2007
Christine Overby, null
Christine Overby
With contributors:
Julie Katz , Sarah Glass , Charles Golvin

Summary

The American Cancer Society (ACS) — a seasoned interactive marketer — saw mobile as an additional channel to connect people to its resources. The organization used targeted mobile keyword buys and a streamlined mobile site to boost donations and clinical trial enrollments.

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