Save or Share this Report

For B2C Marketing Professionals

Case Study: American Cancer Society Tackles Mobile Search Marketing

March 29, 2007

Primary author headshot


  • By Christine Spivey Overby
  • with Julie M. Katz,
  • Charles S. Golvin,
  • Sarah Glass

Why Read This Report

The American Cancer Society (ACS) — a seasoned interactive marketer — saw mobile as an additional channel to connect people to its resources. The organization used targeted mobile keyword buys and a streamlined mobile site to boost donations and clinical trial enrollments.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Want to know what will happen in 2020? Visit Forrester's Predictions 2020 Hub, where you can read what's coming next in marketing, customer experience, technology, innovation, and more.

Purchase Report

This report is available for individual purchase ($745 USD).