To better compete in the Asia Pacific telecom market, this leading communications service provider needed a way to revamp its product delivery capabilities and address distressing time-to-market and cost performance. By taking a product-centric view of its product management and IT operations, the company pursued and successfully executed several leading product life-cycle management practices such as centralized product data, standardized business methods, and strategic systems integration. The result? The company can now deliver products an average of seven to eight times faster with up to 80% savings in manpower.