Case Study

Case Study: BBC Radio1 Reaches Young UK Users With Mobile-Specific Ads

A Mobile-Unique Approach Creates Engagement And Drives Results

May 30th, 2014
Jennifer Wise, null
Jennifer Wise
With contributors:
Melissa Parrish , Emily Kwan

Summary

BBC Radio 1 reinvigorated its program The Breakfast Show with new content and a new host, with the goal of appealing to younger users and growing its audience. To reach these highly mobile listeners, BBC Radio 1 partnered with InMobi to create and distribute an interactive, mobile-specific ad format. This case study, which is based on our directive for mobile advertising success, will explain how marketers can take a mobile-unique approach to their mobile advertising campaigns to create engaging ads that drive results.

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