For an EA team that succeeded in significantly reducing costs by virtualizing infrastructure technology, success is a two-edged sword: It boosts the credibility of the EA team but links architects to technology plumbing at a time when they should be moving closer to the business. The BI-LO architecture team found a bridge in becoming indispensible to the business by defining the retail technology for the "store of the future," capitalizing on its former role as a team of technology experts but requiring regular interaction with the business.