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For CIOs

Case Study: British Airways Moves Along The BT Continuum

October 27, 2008

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  • By Alex Cullen
  • with Laurie M. Orlov,
  • Bobby Cameron,
  • Brandy Worthington

Why Read This Report

In firms that recognize the degree of interdependence between business change and IT implications (what Forrester calls "business technology" or BT), new organizational structures are established to better enable change. So it is with British Airways' (BA's) IT and business change team. This team is all about enabling BA's business. CIOs should use BA's example to build their own skilled competencies independent of project and operational demand — chartering a function to help business identify, analyze, and execute business change.

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