Advanced Search

Save Or Share This Report

For CMO Professionals

Case Study: Del Monte Listens With Customer-Centric Technology

June 19, 2007

Authors

  • By Peter Kim
  • with Elana Anderson,
  • Sarah Glass

Why Read This Report

An obvious, but often overlooked, tenet of customer centricity is listening to customers. Del Monte leverages technology to listen to a wider range of customers and uses customer input to influence product development and drive more customer-focused marketing communications. The company uses brand monitoring to uncover general needs and a private virtual community to drill down into specific issues.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Also in Collection: Best Practices: Customer-Centric Marketing

Recommended Research