Case Study: Del Monte Listens With Customer-Centric Technology
June 19, 2007
Why Read This Report
An obvious, but often overlooked, tenet of customer centricity is listening to customers. Del Monte leverages technology to listen to a wider range of customers and uses customer input to influence product development and drive more customer-focused marketing communications. The company uses brand monitoring to uncover general needs and a private virtual community to drill down into specific issues.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Also in Collection: Best Practices: Customer-Centric Marketing
Best Practices: Customer-Centric Marketing
July 25, 2007 | Peter Kim
Case Study: JetBlue Fuels Growth With Customer-Centric Culture
June 19, 2007 | Peter Kim
Case Study: USAA Drives Fierce Loyalty With Its Customer-Centric Culture
June 22, 2007 | Peter Kim
Case Study: Yahoo! Grows With Customer-Centric Metrics
June 28, 2007 | Peter Kim
Elements To Consider Before Launching A Market Research Online Community
December 1, 2014 | Kristopher Arcand
How Interactive Marketers Can Secure Budget From Their CMOs
October 2, 2009 | Neil Strother
2008 US Bank Secure Web Site Rankings
March 13, 2009 | Emmett Higdon