Case Study

Case Study: Digital Solutions Help Migdal's Agents To Master A Multi-Touchpoint World

January 5th, 2012
Benjamin Ensor, null
Benjamin Ensor
SP
Sabine Poltermann
With contributors:
Ellen Carney , Myriam Da Costa

Summary

eBusiness and channel strategy professionals at insurers face a strategic dilemma — managing the in-person agent field force while migrating services online. Israeli insurance provider Migdal, developed a series of online and mobile tools to help independent agents to better link agents to the customers' multichannel journey. One year after launch, Israeli independent insurance agents nominated Migdal as the preferred insurer to work with based on its digital sales tool — a demonstration that there is a strong demand among independent advisors for mobile access to information about customers.

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