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Case Study: Geoffrey Insurance Boosts Customer Engagement With Personalized Interactive Video

Personalized Video Increases The Value Of New Customer Communications

September 17, 2018


Why Read This Report

Insurers struggle to communicate effectively with customers. In an industry rife with dense language and even denser business processes, how can digital business leaders engage customers and sustain their attention to ensure that communications have the intended impact? The UK's Geoffrey Insurance turned to personalized videos to onboard new customers, increase customer engagement, and improve operating performance.

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Table of Contents

  • Situation: Geoffrey Needed New Sources Of Customer Loyalty
  • Approach: Showcase The Advantages Of Being A Geoffrey Customer
  • Action: Create Person-First Videos To Cement New Customer Loyalty
  • Results: Personalized Videos Improved CX And Business Performance
  • Recommendations

  • Execute A Personalized Video Campaign With These Steps
  • Supplemental Material
  • Related Research Documents

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