Case Study

Case Study: Geoffrey Insurance Boosts Customer Engagement With Personalized Interactive Video

Personalized Video Increases The Value Of New Customer Communications

September 17th, 2018
Nick Barber, null
Nick Barber
With contributors:
Benjamin Ensor , Madeline King , Peter Harrison

Summary

Insurers struggle to communicate effectively with customers. In an industry rife with dense language and even denser business processes, how can digital business leaders engage customers and sustain their attention to ensure that communications have the intended impact? The UK's Geoffrey Insurance turned to personalized videos to onboard new customers, increase customer engagement, and improve operating performance.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.