Trends Report

Case Study: HP Leverages Software Assets To Deliver Business Innovation To Automakers

March 14th, 2013
Frederic Giron, VP, Senior Research Director
Frederic Giron VP, Senior Research Director
With contributors:
Dane Anderson , Rupika Malhotra

Summary

Global automotive markets are being transformed by the combined effects of environmental concerns, the fast growth of emerging markets, and changing consumer behavior. In particular, the automotive industry is increasingly questioning the role of the dealership, as customers prefer online channels for researching and comparing potential car purchases. Original equipment manufacturers (OEMs) must react to these changes by transforming the way they engage customers to better respond to their fast-increasing expectations. HP Enterprise Services (HP ES) has leveraged software assets to develop a dealer management system (DMS) that helps OEMs embrace this transformation. This report shows how organizations can leverage software asset-based solutions to improve the business outcomes of their IT investments and illustrates why they are increasingly important to sourcing and vendor management (SVM) professionals.

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