Case Study

Case Study: How Data Can Enable Business Disruption

German E-tailer reBuy Disrupts Retail Dynamics Through Intelligent Data Usage

March 19th, 2015
Dan Bieler, Principal Analyst
Dan Bieler Principal Analyst
With contributors:
Pascal Matzke , George Lawrie , Jennifer Belissent, PhD , Carmen Margarit-Stoica

Summary

The use of data has evolved to the point where data has become the enterprise's most critical business asset in the age of the customer. The business model of reBuy reCommerce — the leading German marketplace for secondhand goods — can help CIOs understand how the intelligent use of data can significantly disrupt a market such as retail. In a recent discussion with Forrester, the founder and CEO of reBuy provided detailed insights into how his company leverages the growing tendency of consumers to share rather than own products and how reBuy's data analytics strategy in this context gives it an edge over established players like eBay. This case study shows how CIOs and their business leaders can build on the combination of social trends and business technology to drive growth in the age of the customer.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.