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For B2C Marketing Professionals

Case Study: How HP Drives World-Class Product Innovation

Openness And Tight Management Define HP's Innovation Process

September 21, 2009


  • By Paul Jackson
  • with Erik Hood,
  • J. P. Gownder,
  • Laura Wiramihardja

Why Read This Report

In HP's 70-year history, it has innovated in many new and established technology fields. But how does the firm cope with the inevitable slide — faced by most dominant global firms — into driving established products rather than innovative ones? Whether in personal computers (PCs), printers, or other consumer products, HP has shown a capacity for driving product innovation over a long period of time. HP has established a strong core organization to drive rapid, near-term innovation via strong management, a series of documented processes — and a willingness to openly talk about these.

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