Case Study

Case Study: How Levi Strauss & Co. Used Innovation To Create New Market Leadership

Overcome Internal Challenges To Disrupt Your Market

September 19th, 2018
James Staten, null
James Staten
With contributors:
Matthew Guarini , Audrey Hecht , Diane Lynch

Summary

Levi’s Commuter X Jacquard by Google is a clever example of a digital-business value innovation that gives an enterprise a new market leadership position. Bringing the Bluetooth-enabled commuter jacket to market required overcoming internal resistance from leaders who were focused on the brand’s existing products and tactical priorities. For CIOs thinking about how to turn their companies into market disruptors and innovation-driven leaders, this Levi Strauss & Co. (LS&Co.) case study will shed light on how to address the challenges and opportunities.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.