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For Customer Experience Professionals

Case Study: How PURE Insurance Built A Customer-Obsessed Business

July 9, 2014

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Why Read This Report

From its founding in 2006, Privilege Underwriters Reciprocal Exchange (PURE) set out to create a customer-obsessed business model that was differentiated from competitors. The result is a company that has grown 40% or more each year and has one of the highest Net Promoter Scores (NPS) in any industry. This case study offers lessons to other companies about how they can create a customer-obsessed business model or evolve their culture to counter threats from customer-obsessed challengers.

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Table of Contents

  • The Challenge: Enter A Commoditized Mature Market — And Succeed
  • The Solution: Create A Customer-Obsessed Business Model

  • Ignite Your Company's Customer Obsession
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