Case Study

Case Study: How Salesforce Built A Highly Effective Customer Success Organization

Salesforce’s Customer Success Group Is A Manifestation Of The Tech Giant’s Values

January 4th, 2019
TJ Keitt, null
TJ Keitt
With contributors:
Harley Manning , Ben Salamin , Shayna Neuburg

Summary

From Salesforce’s inception, its co-CEO Marc Benioff has focused the business on making its clients successful. To fulfill this mission, the tech giant built the Customer Success Group (CSG), an organization designed to ensure Salesforce’s clients get value from the products and services they buy. The group does this in three ways: It manages an evolving portfolio of success services, ensures the success of the entire Salesforce customer experience (CX) ecosystem, and monitors customers’ health scores. This report details for CX pros how CSG manages its customers’ experience, helping delight clients and drive business growth.

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