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For B2C Marketing Professionals

Case Study: How To Transform Advertising Practices To Better Connect With Consumers

Road Map: The Omnichannel Advertising Playbook

July 26, 2018

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This is the Road Map report in The Omnichannel Advertising Playbook For 2018.

Why Read This Report

A truly omnichannel advertising strategy requires planning, buying, and optimizing practices that are based on data and supported by technology and partnerships to maximize the customer experience across channels and devices. B2C marketers should read this case study to learn how one forward-thinking omnichannel advertiser uses data, a culture of innovation, and regular cadence of partner communication to deliver compelling consumer connections at every available touchpoint.

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