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For B2C Marketing Professionals

Case Study: Intuit Adapts Its Product Portfolio To Exploit Tablets

Innovation Infrastructure Empowers Product Strategists' Success

June 29, 2011

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Why Read This Report

Product strategists from software, media, finance, healthcare, and other industries can learn from the example of Intuit. Intuit's culture of innovation — including unstructured "white space" time and competition and events to inspire new product ideas — has spurred product groups across the company to exploit tablets in different ways. In this report, we share lessons learned from product strategists at three product groups at Intuit — Mint.com, TurboTax, and Intuit Health — as they've developed tablet products.

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