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For B2C Marketing Professionals

Case Study: Intuit Adapts Its Product Portfolio To Exploit Tablets

Innovation Infrastructure Empowers Product Strategists' Success

June 29, 2011

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Why Read This Report

Product strategists from software, media, finance, healthcare, and other industries can learn from the example of Intuit. Intuit's culture of innovation — including unstructured "white space" time and competition and events to inspire new product ideas — has spurred product groups across the company to exploit tablets in different ways. In this report, we share lessons learned from product strategists at three product groups at Intuit —, TurboTax, and Intuit Health — as they've developed tablet products.

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