Trends Report

Case Study: Intuit Adapts Its Product Portfolio To Exploit Tablets

Innovation Infrastructure Empowers Product Strategists' Success

June 29th, 2011
Sarah Rotman Epps, null
Sarah Rotman Epps
With contributors:
J. P. Gownder , Andia Vokshi

Summary

Product strategists from software, media, finance, healthcare, and other industries can learn from the example of Intuit. Intuit's culture of innovation — including unstructured "white space" time and competition and events to inspire new product ideas — has spurred product groups across the company to exploit tablets in different ways. In this report, we share lessons learned from product strategists at three product groups at Intuit — Mint.com, TurboTax, and Intuit Health — as they've developed tablet products.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.