Case Study: JetBlue Connects The Dots To Deliver Marketable Service
May 18, 2011
Why Read This Report
JetBlue Airways has had trend-defying growth — at 10 years old, it is now a $4 billion company — in an environment where consumers are flying less, costs continue to increase, and the airline industry struggles against a poor reputation. The low-cost carrier's success can be attributed to a singular focus on delivering a superior brand experience to its customers. Marty St. George, chief marketing officer, shepherds the brand. He has brought together all parts of the organization in order to deliver visible value to travelers, grow the business, and strengthen that iconic experience.
Already a Client?
Log in to read this document.
Become a Forrester Client
Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Also in Collection: Connect The Dots
Marketing Mandate: Connect The Dots
December 14, 2009 | Mary Beth Kemp
How Real CMOs Connect The Dots
January 4, 2011 | Mary Beth Kemp
Mobile Adds New Appeal To Your Brand Experience
October 18, 2010 | Mary Beth Kemp
CMOs Must Connect The Dots Of The Online Brand
July 27, 2010 | Mary Beth Kemp
CMOs Must Orchestrate Social Initiatives
April 29, 2010 | Mary Beth Kemp
The Evolved CMO In 2014
February 24, 2014 | Sheryl Pattek
How Chief Customer Officers Orchestrate Experiences
February 25, 2013 | Paul Hagen
Three Organizational Models For Chief Customer Officers
January 20, 2012 | Samuel Stern