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For CMO Professionals

Case Study: JetBlue Fuels Growth With Customer-Centric Culture

June 19, 2007


  • By Peter Kim
  • with Henry H. Harteveldt,
  • Elana Anderson,
  • Julie M. Katz,
  • Sarah Glass

Why Read This Report

JetBlue Airways stands out in the turbulent airline industry, relying on its customer-centric culture to drive business results. Key customer-centric best practices that JetBlue employs include positioning marketing to own the customer experience and using communication tactics that create direct connections between executives, crewmembers, and customers.

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Also in Collection: Best Practices: Customer-Centric Marketing

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