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Case Study: Matalan Taps Social Proof Messaging To Improve The Customer Journey

Learn How UK Retailer Matalan Improved Its Sales Conversion Rates And Revenue With Social Proof Messaging

March 5, 2020

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Why Read This Report

Improving the customer experience is a top business priority for most retail organizations. To create effective digital customer experiences, retailers must balance the best user experience (UX) and functionality. Specifically, this balance must support consumer shopping decisions and — where possible — digitally replicate in-person shopping experiences. This case study reviews how UK retailer Matalan is using Taggstar's social proof messaging within its digital touchpoints to better support customer needs and decision making.

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Table of Contents

  • Digital Customer Experience Requires Technology With A Purpose
  • Situation: How To Continuously Improve The Customer Experience?
  • Approach: Using Social Proof To Improve Customer Experience
  • Result: New eCommerce Capabilities Drive Continuous Improvement
  • Recommendations

  • Invest In Dedicated Resources For Ongoing CX Optimization
  • Supplemental Material
  • Related Research Documents

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