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For B2C Marketing Professionals

Case Study: Max Factor China Rejuvenates Customers' Loyalty With Social CRM

January 18, 2017

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Why Read This Report

B2C marketers find it increasingly challenging to earn loyalty as empowered consumers become entitled customers with more options than ever before. This case study explores how Max Factor invested in social CRM to rejuvenate brand loyalty. B2C marketers can use this report to learn how to define an effective loyalty strategy that spans the entire customer life cycle, across channels.

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Table of Contents

  • Challenge: Max Factor Faces New Competition And Customer Fatigue
  • Solution: Launch A New Social CRM And Loyalty Program Makeover
  • Results: Max Factor China Increases Customer Loyalty And Sales
  • Recommendations

  • Leverage Social CRM To Increase Customer Loyalty
  • Supplemental Material
  • Related Research Documents

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