Save or Share this Report

For B2C Marketing Professionals

Case Study: Mint.com Grows Its Business Using Game Mechanics

January 26, 2012

Primary author headshot

Authors

  • By Elizabeth Shaw
  • with Emily Riley,
  • Jennifer Wise,
  • Sarah Takvorian

Why Read This Report

Mint.com wanted to increase traffic from new and returning users to its site as well as deepen engagement and exposure to monetized elements. By employing a suite of game mechanics — including challenges, progress bars, and alerts — more than 75% of Mint users now log in daily or more frequently. This case study explores how the money management website "gamified" consumer finances to create a stickier, more profitable website.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Also in Collection: Personal Financial Management

Recommended Research