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For B2C Marketing Professionals

Case Study: Grows Its Business Using Game Mechanics

January 26, 2012

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  • By Elizabeth Shaw
  • with Emily Riley,
  • Jennifer Wise,
  • Sarah Takvorian

Why Read This Report wanted to increase traffic from new and returning users to its site as well as deepen engagement and exposure to monetized elements. By employing a suite of game mechanics — including challenges, progress bars, and alerts — more than 75% of Mint users now log in daily or more frequently. This case study explores how the money management website "gamified" consumer finances to create a stickier, more profitable website.

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