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Case Study: Pinnacol Assurance Fights Disruption By Launching A Digital Venture

How Pinnacol Launched Digital Subsidiary Cake In 12 Months

June 12, 2018

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Why Read This Report

No insurance company is immune from the impact of digital transformation. Established insurers are dealing with an onslaught of forces that range from escalating customer expectations to the hundreds of monoline disruptors and big tech firms like Amazon and Google exerting growing influence as platforms. These forces spurred the Colorado workers' compensation insurer Pinnacol Assurance to launch a new digital subsidiary, Cake. This case study examines how the century-old insurer beat expectations and deadlines in its quest to outrun these emerging threats.

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Table of Contents

  • Situation: Grow Revenue Within Strict Business Model Boundaries
  • Approach: Rethink How To Distribute Insurance To Small Employers
  • Action: Go Fast And Stay Agile
  • Results: Cake Delivers Fast Coverage, High Satisfaction, And Profit
  • Recommendations

  • Maximize Digital Venture Success Through Five Best Practices
  • Supplemental Material
  • Related Research Documents

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