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For B2C Marketing Professionals

Case Study: Programmatic Product Placement Is Ready For Prime Time In China

The Hunan Broadcasting System Leverages AI To Digitize Product Placement

September 30, 2019

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Why Read This Report

Artificial intelligence is rapidly transforming every facet of marketing and advertising. In China, top reality TV show broadcasters like Hunan TV and Mango TV, part of the Hunan Broadcasting System, are embracing programmatic product placement (PPP) to stay relevant and get out in front of changing customer and marketer needs and behaviors. B2C marketers should read this report to understand what PPP is and how it helps broadcasters embed relevant brand messages in their shows without interrupting the viewer experience.

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Table of Contents

  • Programmatic Product Placement Increases Sellable Ad Inventory
  • Situation: Conventional Product Placement Solutions Aren't Efficient
  • Approach: Use AI To Digitize The Physical Product Placement Process
  • Results: PPP Generated High-Quality, Flexible Advertising
  • Recommendations

  • Prepare For The Exponential Growth Of Video Ad Inventory
  • Supplemental Material
  • Related Research Documents

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