Case Study

Case Study: REA Group Restructures To Deliver Customer Value And Drive Business Growth

Learn From REA’s Transformation To A Model Innovative Digital Business

January 11th, 2018
Tim Sheedy, null
Tim Sheedy
With contributors:
Diane Deng , Michael Barnes , Bill Nagel

Summary

To deliver better digital services faster, CIOs must seek ways to operate their business more like a software company. REA Group, a digital media business focused on the real estate market, restructured its technology team to better support a diverse customer ecosystem. This case study highlights the steps REA took to become more agile and innovative and to fuel company growth well beyond market rates.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.