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For B2B Marketing Professionals

Case Study: SAP Simplifies Its Pricing

SAP's Pricing Team Standardizes On Fewer Metrics While Better Aligning Licensing With Business Value

October 16, 2014

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Authors

  • By Duncan Jones
  • with Peter O'Neill,
  • Carmen Margarit-Stoica

Why Read This Report

Forrester recently published our software pricing and licensing best practices to help software company sales enablement (SE) professionals to decide how to package software into price list products, pick licensing metrics for those products, and define discounting rules to guide sales teams to the optimum price level. This report illustrates those best practices in action by describing how SAP recently simplified its pricing and licensing while simultaneously striving to keep it fair and aligned with how its software delivers business value. Examining SAP's process and experience will help you work out how to implement Forrester's pricing best practices in your own organization.

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